WHAT IF STARBUCKS MARKETED LIKE THE CHURCH?

Two words: Painfully realistic!

(Comment of the Day: Anonymous said… “There was a lot of truth to that spot. Especially the part about drawing attention to new comers and making then fill out all the paperwork. My wife and I will never fill out those visiter cards because if we don’t like the message the church offers then we don’t want to be contacted. One other thing that is the norm but was not addressed in this video was the greeter vultures. We will usually get turned off from the start about a church if the greeters are too overly friendly. Sound odd? There is a difference between a warm welcome and someone who is trying to be your best friend in the first 2 minutes that you’ve met them. We were literally invited out to lunch with a group by a greeter that we had known for a minute or two. That’s just creepy!!! We as visitors like a warm welcome but then we want to be left to enjoy and take in the message. If we like the message we will come back and before you know it we will graciously give them all of our info and even go to lunch with a group or two.”)

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Article by Trey Morgan

I am a Christian husband and father, who moonlights as the minister for the church of Christ in Childress, Texas. My wife Lea and I have been married for 25 years. We are doing our best to raise our 4 boys, who are all growing up way too fast. Read 1182 articles by
15 Comments Post a Comment
  1. John Dobbs says:

    Wow…glad you shared that one! Have a great trip.

  2. jel says:

    that was kind0f sad when ya think about it!

    take care!

  3. Jeanne M. says:

    Not just kind of sad – scary that this portrays too many of us. Thanks for sharing.

  4. Brandon says:

    Wow, that was awful, and it was so well done (technically).

    Good message, definitely. But if I think hard about how it parallels, I get lost.

    Thanks!

  5. e3 says:

    So…um…Trey? What does it say about you that you always start your day with a pot and a half of coffee? (or at least it seems that way via twitter) You lookin to start the First Childress Church of Java? Ha Ha!!

  6. Kyle Parker says:

    ouch

  7. karin says:

    Hmmmmmm – lots of food for thought here. It’s ok to bring home points like this, but what DO the people who made the video do so as not market the church in the same/similar way? Do we need to market the church at all? Don’t we just need to share the ‘coffee’ freely and generously and they will come? That is, if they want ‘coffee’. I’ll use this as a discussion starter with some of my friends. Thanks!

  8. Mike says:

    This is a really good video and sums up so much.

    I have seen so many churches that are trying to be like Starbucks I finally just left.

    So many people want to encounter the divine. They turn to Islam, new age, wicca etc. They don’t attend church anymore because it seems like Starbucks.

    Unless our churches give something more than just easy of use and comfort, we will never win back the nation to GOD.

  9. Anonymous says:

    We actually serve Starbucks coffee at church! But the message is always amazing because it comes from God’s word.

  10. Anonymous says:

    Loved the bumper sticker part. A friend once said to me, “So how much damage has the ‘religious right’ done? I think I get that statement now.

  11. Stoogelover says:

    I attended the National Outreach Conference in San Diego Thursday and Friday of last week and the last speaker of the conference said if he had the right team, he could build a mega-church (which he has done at least twice). Didn’t even need to be a Christian church, he could build a mega-Mormon church or a mega-Buddhist church, whatever. He said if Jesus were to start a church in his town, he (the speaker) would have more members at his church than Jesus would have at His church. His point: We can get the right people in place and build a huge organization, but if it’s not preaching what Jesus preached (which seemed to always thin out the crowds), then it was basically worthless.

  12. Diane L. Harris says:

    Ouch! This video’s too on point to be funny.

    On another subject, Trey, I mentioned your site in my latest post.

    Diane L. Harris
    http://www.steppingintothelight.net

  13. Anonymous says:

    There was a lot of truth to that spot. Especially the part about drawing attention to new comers and making then fill out all the paperwork. My wife and I will never fill out those visiter cards because if we don’t like the message the church offers then we don’t want to be contacted. One other thing that is the norm but was not addressed in this video was the greeter vultures. We will usually get turned off from the start about a church if the greeters are too overly friendly. Sound odd? There is a difference between a warm welcome and someone who is trying to be your best friend in the first 2 minutes that you’ve met them. We were literally invited out to lunch with a group by a greeter that we had known for a minute or two. That’s just creepy!!! We as visitors like a warm welcome but then we want to be left to enjoy and take in the message. If we like the message we will come back and before you know it we will graciously give them all of our info and even go to lunch with a group or two.

  14. roadtripray says:

    Too funny! I had posted this video on my blog just this morning, then came over here to check out your blog and see you were talking about the same thing.

    I understand what the anonymous poster is saying about people being too outgoing, but on balance I would rather be guilty of that than to be like the guy who “looked over” the visitors, then turned right back to his conversation without acknowledging the visitors.

    I put out visitor cards in our church, and if there are visitors in the congregation I like to ask for any visitors to fill out the visitor card so we can give them a personal welcome. I do NOT single them out in public, though. This way if they want a phone call or a visit, they’ll get one. If they do not (as anonymous does not), that’s fine, too.

    It certainly is a fine balancing act. It’s so important to go at this in prayer that we are welcoming, but not overwhelming.

    Peace,
    Ray

  15. Rick Morgan says:

    I busted myself Sunday.
    Just like the video where the greeter is talking to a member. I’m not an official greeter but a visitor looked at me while I was talking to another member and he walked on by, the video stuck right on that scene in my head. Ouch!

About Me

Trey Morgan Here are my thoughts about marriage, family, raising children, humor, faith and the life God intended for us all. I am a Christian husband and father, who moonlights as the minister for the church of Christ in Childress, Texas. My wife Lea and I have been married for 25 years. We are doing our best to raise our 4 boys, who are all growing up way too fast.

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